|About the Book|
Hi, my name is Tiisetso Maloma- I am an anxious entrepreneur operating in South Africa.Entrepreneurship is a nerve wrecking business, especially when things are not going according to one’s wish, plan, desire, need or desperation. THIS IS ALMOST ALLMoreHi, my name is Tiisetso Maloma- I am an anxious entrepreneur operating in South Africa.Entrepreneurship is a nerve wrecking business, especially when things are not going according to one’s wish, plan, desire, need or desperation. THIS IS ALMOST ALL THE TIME. It gets us anxious and sometimes depressed.Entrepreneurs, rightfully so, are always focused on achieving certain goals. We are pursuing the opportunities we have thought of. This creates expectations. We have a picture of how those goals will be achieved. A picture of how many units of our products we will sell.The funny thing is we do not have control over tomorrow’s reality and things never really happen the way we want them to.Subconsciously when expectations are not met, we are shaken.Over time, our anxiety threshold builds up. It can explode. Mine has exploded several times.I am a highly anxious person. To make it worse, I dabble in few separate entrepreneurship ambitions at the same time- some call this parallel entrepreneurship. It is very crazy. I am forever anxious about multiple things.I am like a top dog at being anxious. In the unfortunate or fortunate process, I have stumbled across or even formulated some anxiety defusing techniques.This book covers several and varying anxiety causing stories of mine in articles to relate business lessons you can use to defuse anxiety and depression in your entrepreneurship life. They make good business cases.The book is covered in a witty and funny fashion an anxious entrepreneur can.Recollecting the number of years I have been on this earthly planet, the most times I have been saved, was by, unthought-of opportunities than those I thought of. Maybe I have been too stupid. How about you?Also, I have figured several ways to attract thought of and especially unthought-of opportunities i.e. things to do to achieve goals and things to do in between achieving goals. I have found the latter helps take away anxieties and depression.You cannot be anxious and creative at the same time. It’s like a science. One must give way for the other. Anxiety trumps creativity and creativity trumps anxiety. You will learn this and how to do it as you read.There is this quote “Worrying does not take away tomorrow’s troubles. It takes away today’s peace.” As to who said it, the internet mentions a lot of people it’s confusing. Anyhow, here is bow to whoever said it originally.You get joy from doing the things you enjoy or things that have a meaning to you. This book tries to get you in tune with those.ACCIDENTALLY OR UNINTENTIONALLY, this book is also about marketing. Marketing remains one of the biggest headaches and pains for entrepreneurs, especially startups.Below are other things the book is about:When you do not have ideal resources: The areas to forget when you want to or when you are starting a business- and the minimal essential areas you can maximise and gain progress.Tapping into your potential and gaining progress, especially when you do not have a lot.How to have hustle and grind.Testing business ideas without committing massive resources- a good thing especially when you do not any resources.How not to let the fear of ‘failure reputation’ stop and throttle you.How to go on and be productive when you are anxious and puzzled as to how or where your business life is going.